MWC│在管理层洗牌之后，HTC表示，VR/AR比以往任何时候都更重要
HaloVR
在今年的巴塞罗那移动世界大会(MWC)上,HTC首席执行官Cher Wang着手阐述该公司未来的全貌。公司表面上将他们最新创意的“ Vive Reality” 重点放在VR / AR上。
随着HTC智能手机和连接设备业务总裁Chailin Chang的辞职以及公司VR和智能手机部门的合并。根据未来在今天的主题演讲中概述,这家台湾制造商似乎更加重视沉浸式平台!
对HTC来说,不久的将来将会是一个5G连接的世界,VR / AR设备可以通过云计算和人工智能来扩展其功能和大量的技术流行语来消化,但表明公司仍然依赖其VR平台 - Vive,Vive Pro和Vive Focus,该公司在中国仅拥有6DoF移动VR头盔。
虽然在Wang的主题演讲中没有公布未来的时间表和具体的公司计划,但她对该公司的展望似乎远不如智能手机,他表示虽然智能手机将 “继续在生态系统中发挥重要作用,并将成为第一个对于我们大多数人来说,迈向5G;最终5G网络,将使每个VR和AR终端成为世界上最强大的设备。”
“5G将通过在云中利用超级计算能力来大规模地扩大VR和AR功能,同时降低设备功耗。”VR和AR将不再局限于本地硬件和存储。虚拟和增强现实是“虚拟”连续体的一部分。根据我们的需要,它们将在未来的设备中以不同的比例组合。云计算超过5G将使每一个VR和AR终端成为世界上最强大的设备,带来前所未有的身临其境的体验。智能手机将继续在生态系统中扮演重要角色,这将是我们大多数人迈向5G的第一步。智能手机可能与我们今天所熟知和喜爱的闪亮的长方形不同。我认为他们也会采取其他形式,因为5G减少了基于设备的计算能力。在未来,屏幕可能会被从智能手机上剥离出来,显示在我们的AR或VR设备上,或者直接投射到我们的眼睛上。”
Wang进一步强调了它的重要性,他说VR和AR设备将成为“最重要的进入人工智能的门户”。
HTC将更多的时间和金钱投入到目前更成功的事业中,并在可能的情况下减少损失。最近,HTC以11亿美元将其大部分智能手机团队出售给谷歌,其中一半的HTC智能手机研发部门转移到谷歌,这显然削弱了它在全球竞争的能力。
More Important Than Ever to Its Future
At this year’s Mobile World Congress (MWC) in Barcelona, HTC CEO Cher Wang took the stage to outline the company’s big picture approach to the future. The company is ostensibly putting increased focus on VR/AR with their newly coined ethos ‘Vive Reality’.
In the wake of the resignation of Chailin Chang, HTC’s President of Smartphone and Connected Devices Business, and the resultant merging of the company’s VR and smartphone divisions, the Taiwan-based manufacturer seems to be putting more emphasis on immersive platforms than ever according to a future outlined in today’s keynote.
To HTC, the near future will be a 5G-connected world where VR/AR devices expand their abilities thanks to cloud computing and AI; plenty of tech buzzwords to digest, but demonstrative of the company’s reliance on its VR platforms – Vive, Vive Pro, and Vive Focus, the company’s China-only 6DoF mobile VR headset.
While neither a timeframe nor specific plans for the company’s future were revealed in Wang’s keynote, her vision for the company appears much less smartphone-oriented, saying that while smartphones will “continue to play a vital part in the ecosystem, and will be the first step toward 5G for most of us,” that ultimately 5G networks “will enable every single VR and AR terminal to be the most powerful device in the world.”
“5G will massively enlarge VR and AR capabilities by leveraging supercomputing power in the cloud while lowering device power consumption. VR and AR will no longer be constrained to local hardware and storage. Virtual and augmented reality are part of the ‘virtuality’ continuum. They will be combined in different proportions in devices in the future depending on our needs. Cloud computing over 5G will enable every single VR and AR terminal to be the most powerful device in the world, bringing a more immersive experiences than ever. Smartphones will continue to play a vital part in the ecosystem, and will be the first step toward 5G for most of us. Smartphones may look different from the shiny rectangles that we know and love today. I think they will also take on other forms as 5G reduces the need for device-based computing power. In the future, the screen may be cobbled away from smartphones and displayed to our AR or VR devices, or directly even projected right onto our eyes.”
Wang further underlined its importance, saying that VR and AR devices will serve as the “the most essential portal to access AI.”
It makes sense that HTC is investing more time and money in its more successful ventures, and cutting its losses where it can. Having recently sold off much of its smartphone team to Google in a $1.1 billion deal, which saw half of HTC’s smartphone R&D division transferred to Google, the company has clearly reduced its ability to compete in at the same level globally.
